Social signals and SEO debunked finally

For about 4 years we’ve been telling clients that social signals have no effect on the search results. In that time I’ve heard many so called ‘SEO experts’ argue with me that they were having great success by using social signals to improve their search results. Matt Cutts finally spills the beans and tells all that social signals HAVE NO EFFECT ON SEARCH RESULTS.

https://www.youtube.com/watch?v=udqtSM-6QbQ

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