|Manual Google Penalty
Manual penalties are issued by Google's Spam team for violations of their terms of service. Google demand all toxic links are found and removed before they remove this penalty. Careful analysis of the links will need to be carried out then a painful outreach process will need to be undertaken to get those toxic links actually removed prior to a reconsideration request.
||Algorithmic Google Penalty
Algorithmic penalties are automatically applied if toxic links are discovered by Google's Algorithms. Once these penalties are applied they will expire automatically only after the toxic links have been removed, and then only after specific durations. Once trust has been lost on a domain, specialist care is necessary to fully recover that domain to full health!